NEW YORK (Oct. 1, 2010) — The About Group, a part of The New York Times Company, received two WebAwards from the Web Marketing Association during its 14th annual WebAwards competition. About.com received the 2010 Publishing Standard of Excellence Award and ConsumerSearch.com received the 2010 Shopping Standard of Excellence Award. These awards mark the fourth consecutive year in which the About Group has won a WebAward.
“It is a tremendous accomplishment to be recognized by the Web Marketing Association for a fourth year in a row,” said Cella Irvine, president and CEO, the About Group. “We are honored to be recognized for our work as we continue to deliver high quality content that helps users in their moment of need and equally relevant advertising that effectively contributes to a user’s solution process.”
The About Group Web sites were among more than 2,000 Web sites reviewed in over 45 countries and 96 industry categories for the 2010 competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology.
In 2009, About.com received the Best Publishing Web site award, About.com’s health Web site received the Health Care Standard of Excellence Award and ConsumerSearch.com received the Outstanding Web site Award.
The About Group
The About Group comprises the Web sites About.com , ConsumerSearch.com , UCompareHealthCare.com and CalorieCount.com . About.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings.
UCompareHealthCare.com provides dynamic interactive tools that enable users to measure the quality of healthcare services. CalorieCount.com offers weight management tools, social support and nutritional information to help users achieve their diet goals.
The About Group is part of The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Erica McDonald, 212-204-1724, E-mail: firstname.lastname@example.org