February 2013 – The Purchase Loop Study
About.com’s “The Purchase Loop” examines the way in which consumers interact with brands and how that has changed from a linear process to something very different.
July 2012 – The Trust Factor Study
84% of consumers won’t interact with a brand or content unless they trust it. About.com’s “Trust Factor” study explores the elements that contribute to consumer trust, how to build it and why it’s critical for marketers.
September 2011 – Three Mindsets of Search Study
About.com’s “Three Mindsets of Search” study identifies three distinct human behavior search patterns to help marketers understand and connect with consumers.