About.com visitors are highly motivated information seekers who engage with both content and ads in order to accomplish the large and small needs of everyday life.
- 97% of people take action as a result of seeing an ad on About.com
- 96% take an action as a result of reading an article on About.com
(Source: About.com User Study, 4/12, N=10,000)
About.com user research shows that:
- 93% of visitors consider About’s experts knowledgeable and trustworthy
- 60% learned something new after reading an About article
- Over half come to About.com for the wide variety of information
- Nearly half like how About’s information is written in a way that is easy to understand
(Source: About.com User Study, 4/12, N=10,000)
About.com Audience Facts
- 84MM monthly unique visitors in the United States
(Source: comScore Media Metrix Key Measures Total Universe, Feb 2013)
Demographics
- Male / Female: 47% / 53%
- Median Age: 42
- Median HHI: $77,500
- College Graduate: 49%
- Employed Full Time: 52%
- Married: 49%
- Parents: 64%
- Own a residence: 58%
(Source: comScore Plan Metrix, Dec 2012)