Real examples of how About.com helped brands achieve their marketing goals. Click through to actual ads on About.com and see how seamlessly ads fit in with the content. Please contact us to learn how we can help build your brand or launch a new product.
| INTERACTIVE TOWER | |
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| Interactive Towers have the capability to expand to from 300 x 600 to 600 x 600, giving brands the large-scale real estate to grab users’ attention and utilize engaging features such as video, games, tools and more. Download Specifications | Examples: Tempurpedic Prilosec Citibank |
| SMART TOWER | |
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| Power up the contextual relevance of advertiser messaging by adding “smart” functionality to the popular Interactive Tower product. Elements within the closed and expanded 300x600 banner will be served dynamically based on surrounding content, driving additional engagement and success through increased relevancy to the user. Download Specifications | Examples: |
| Virtual Handbook | |
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| This engaging custom rich media unit, built by About.com, has yielded consistently impressive results for our partners by combining advertiser messaging with our original content. Upon user rollover, the unit expands to showcase advertiser messaging, which can incorporate video, coupons, store locators or other tools that drive consumers to action. Users can then click on a second tab within the unit to view About.com content, hand-picked to support your campaign. Download Specifications | Examples: Sara Lee Amtrak Swiffer |
| FILM STRIP | |
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| The Filmstrip enables enhanced creative story‐telling capabilities within a single creative. It allows a brand to move users through the purchase funnel or display multiple engaging creatives within a scrollable 300x600 ad unit. This unit can be advertiser-focused or co-branded with About.com content. Download Specifications | Examples: Zappos |
| SIDEKICK | |
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| The Sidekick provides a large, interactive branding canvas for high-impact programs. Upon interaction with a 300x250 or 300x600, the page slides to the left, immersing users in an advertising or co-branded content experience without leaving the page. This unit can be advertiser-focused or co-branded with About.com content. Download Specifications | Examples: |
| WALLPAPER | |
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| Branded wallpaper offers advertisers the chance to brand pages using additional visual real estate on the page. The wallpaper enhances the performance of any execution, from standard roadblocks to custom executions. This unit can be advertiser-focused or co-branded with About.com content. Download Specifications | Examples: Oreo |
| TOOLBAR | |
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| Anchored to the bottom of the page, the Toolbar is used to distribute and promote advertiser utilities, products or features. It remains with users as they scroll down the page, keeping brands present throughout each pageview. This unit can be advertiser-focused or co-branded with About.com content. Download Specifications | Examples: Lowes |
| QUICK TIPS | |
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| This compelling 930 X 90 ad features articles from About.com Guides, sponsored by your brand, to help consumers solve everyday problems. Upon user rollover, the unit expands to reveal insights and related articles alongside a showcase of your featured products and/or messag¬ing. By leading with About.com content, the Quick Tips unit provides a greater opportunity to educate the consumer, gain their trust and integrate your products as part of the solution. Download Specifications | Examples: Drano T-Mobile |
CONTENT OWNERSHIP PACKAGES
We offer two kinds of editorial sponsorship packages, Editorial Specials and Custom Destinations. Both packages bring together the most relevant and highly trafficked content around a particular topic, giving your brand 100% SOV of the best content to support your messaging.
| CUSTOM DESTINATIONS | |
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| Custom Destinations are a fully customizable content sponsorship solution, with all elements built specifically for your campaign. In addition to 100% share of voice on relevant content, Custom Destinations also include the development of a unique landing page, designed solely for your brand. This landing page can feature a wide variety of highly engaging elements including interactive quizzes and games, custom video players, sweepstakes/promotions, social media components and more Download Specifications |
| EDIT SPECIALS | |
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| Editorial Specials offer a turn-key content sponsorship opportunity that integrates your brand with helpful content on a variety of topics. We offer a robust list of pre-packaged seasonal and evergreen specials including: New Year-New You, Quick & Easy Meals, Healthy Living, Spring/Fall Fashion Week, Back to School, Halloween, Winter Holidays and more. In addition to these seasonal offerings, we’re happy to build editorial specials around other topics, to connect clients with their best prospects Download Specifications | Examples: Fashion Trends New Year, New You |