Browse our case studies to explore how About.com’s custom advertising solutions helped leading brands achieve marketing goals by engaging About.com users at the perfect moment.
Procter & Gamble
Getting consumers to try a new product can be a challenging task. By identifying content the target audience is most interested in, About.com was the best performing property on the media buy, helping P&G achieve their brand goals.
OTC Heartburn Brand
Millions of About.com users depend on information from About.com for their health care needs. Knowing this, a pharmaceutical company turned to About.com to inform our users about a prominent drug switching from prescription to over-the-counter.
Kwikset
How do you alert people about a totally new product category? Kwikset faced this challenge when they introduced their new SmartKey product. After the campaign on About.com, there were astounding lifts in awareness and key brand attributes.Cereal Brand (Calorie Count Mobile)
A leading cereal brand utilized Calorie Count’s mobile capability to reach people on-the-go looking to eat a healthy breakfast. Results included a 200% increase in brand log- ins to the Calorie Count app.National Association of REALTORS
We worked with the National Association of REALTORS to help home buyers/sellers through the complex process of owning a home. The campaign provided users with helpful information, which helped About.com users find solutions by interacting with NAR brand tools.Rockport Case Study
Find out how About.com helped Rockport achieve an average click-through-rate 30x higher than standard media, helping Rockport achieve their marketing goal.Rockport’s challenge was to convince consumers that fashionable shoes can also be comfortable. About.com provided a turn-key solution by creating custom rich media units that combined insight from Style Guides beside Rockport messaging.