New York, April 2, 2013 — About.com, a top 20 US website representing the best collection of handcrafted, expert content on the web, today announced the appointment of Neil Vogel as chief executive officer… Read More >

NEW YORK (February 5, 2013) – The concept of the purchase funnel first appeared in the late 19th century, as a linear journey from a need to a final purchase. Since then, nearly everything about how consumers interact with brands has changed… Read More >

NEW YORK, Jan. 17, 2013 – About.com has opened the nomination period for its sixth annual Readers’ Choice Awards, which honor the best products, features and services across dozens of categories. Read More >

NEW YORK, NY (January 3, 2013) – Calorie Count (www.caloriecount.com), a free award-winning health and wellness Web site with 5 million members, launched its latest product in a growing lineup of healthy-living tools… Read More >

NEW YORK, NY (November 14, 2012) – Social media has become so influential in the past year to consumers as they shop that, according to a new survey, it is as relied upon as much as both word-of-mouth and store… Read More >

NEW YORK (October 4, 2012) – About.com today announced the expansion of its video content offerings with the launch of its new DIY web series, Re:create. The weekly video series, the first from the About Group, is hosted by popular… Read More >

Identifies Essential Elements of Trust and Outlines Best Practices for Marketers to Build Trust NEW YORK (July 19, 2012) – With the wealth of information available online, trust is a crucial tool that consumers use to sort and prioritize the… Read More >

NEW YORK (June 4, 2012) – About.com (www.about.com) today launched a new trade marketing campaign, “About.com. Do more.” The campaign showcases About.com as a catalyst for users to take action in their everyday lives, through practical advice and information written… Read More >

NEW YORK, NY (March 14, 2012) – Calorie Count (www.caloriecount.com), a free award-winning health and wellness Web site with more than 3.7 million members, has launched a Premium Service, which enables subscribers to more effectively reach their nutritional goals through expert personalized nutrition advice and support from registered dietitians. Read More >

NEW YORK, NY (March 8, 2012) – Educated shopping got easier today with the launch of the ConsumerSearch app for iPhone and iPod Touch. The new app, available through the App Store, offers insights and research on thousands of consumer products in over 400 product categories to help users make informed purchasing decisions. Read More >