Getting consumers to try a new product can be a challenging task. By identifying content the target audience is most interested in, About.com was the best performing property on the media buy, helping P&G achieve their brand goals.

Millions of About.com users depend on information from About.com for their health care needs. Knowing this, a pharmaceutical company turned to About.com to inform our users about a prominent drug switching from prescription to over-the-counter.

How do you alert people about a totally new product category? Kwikset faced this challenge when they introduced their new SmartKey product. After the campaign on About.com, there were astounding lifts in awareness and key brand attributes.

A leading cereal brand utilized Calorie Count’s mobile capability to reach people on-the-go looking to eat a healthy breakfast. Results included a 200% increase in brand log-  ins to the Calorie Count app.

We worked with the National Association of REALTORS to help home buyers/sellers through the complex process of owning a home.  The campaign provided users with helpful information, which helped About.com users find solutions by interacting with NAR brand tools.

Find out how About.com helped Rockport achieve an average click-through-rate 30x higher than standard media, helping Rockport achieve their marketing goal. Rockport’s challenge was to convince consumers that fashionable shoes can also be comfortable. About.com provided a turn-key solution by creating… Read More >