NEW YORK (Dec. 18, 2008) — About.com (www.about.com), one of the 15 most-visited Web sites in the United States, announced today that it has received a Publishing Standard of Excellence and Health Care Standard of Excellence award from the Web Marketing Association during its 12th annual WebAward competition. Both awards honor outstanding achievement in Web site development.
About.com was one of more than 2,400 Web sites reviewed in over 96 industry categories for the 2008 competition. Entries were judged on design, innovation, content, technology, interactivity, copywriting and ease of use.
“We are flattered to receive these awards and honored to be recognized by the Web Marketing Association in these important categories,” said Cella Irvine, president and CEO, The About Group. “We look forward to building on our commitment to providing quality and relevant information to our users and further enhancing our business.”
The judges for the 2008 WebAward competition consisted of professionals from a variety of relevant disciplines of Web site development. They included members of the media, advertising executives, top Web site designers, content providers and Webmasters.
In 2007 About.com received the Web Marketing Association’s Media Standard of Excellence Award.
About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com, UCompareHealthCare.com and Caloriecount.about.com. About.com is one of the Web’s leading producers of original content. The site’s expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on their findings. UCompareHealthCare.com provides dynamic interactive tools that enable users to measure the quality of healthcare services. Caloriecount.about.com offers weight management tools, social support and nutritional information to help users achieve their diet goals.
The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top Web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and Web site promotion.
The Web Marketing Association is the producer of the WebAward Competition. Now in its 12th year, the WebAwards is the premier annual Web site award competition that names the best Web sites in 96 industries while setting the standard of excellence for all Web site development.
Erica McDonald, 212-204-1724, E-mail: firstname.lastname@example.org