NEW YORK (Aug. 20, 2008), BUSINESS WIRE — About.com (www.about.com), one of the 15 most-visited Web sites in the U.S., has launched the “48 Hours in Vegas” Confessional Sweepstakes (www.48hoursinvegas.about.com) on behalf of MGM MIRAGE (NYSE: MGM), which owns some of the most luxurious resorts on the Las Vegas Strip. The contest will run through May 2009 on the Las Vegas-branded About.com Web site and at confessional kiosks located within the MGM MIRAGE Las Vegas properties, including Circus Circus, Excalibur, Luxor, Mandalay Bay, MGM Grand Las Vegas, The Mirage, Monte Carlo, New York-New York and Treasure Island (TI). The interactive kiosks, produced by Thinking Pictures, Inc., are a new addition to the contest this year and allow contestants to spontaneously enter the promotion and confess their Vegas secrets.
Participants 21 and older may enter the contest at www.48hoursinvegas.about.com or at any of the offline kiosk confessionals located within the MGM MIRAGE Las Vegas properties. Users can follow the links and instructions to upload a photo or video sharing their confessions from a current or past trip to Las Vegas. Those who have never visited the city can upload a photo or video showing what they would do if presented the opportunity to visit, and provide a short description. Participants will automatically be enrolled in the sweepstakes and have a chance to win prizes including: hotel accommodations for two, dinner, show tickets and VIP nightclub access at participating properties. Full sweepstakes rules are available at: http://mgm.eprize.net/lasvegasconfessional.
“Last year, MGM MIRAGE teamed with About.com to produce the successful ’48 Hours in Vegas’ branded Web site on About.com and launched the first ’48 Hours in Vegas’ Confessional Sweepstakes,” said Paul Peterman, senior account director, About.com. “We are pleased to team up with MGM MIRAGE once again and anticipate the implementation of the confessional kiosks in this year’s sweepstakes will be well- received by both our users and MGM MIRAGE visitors alike.”
Mail-in registration entry options for the contest also are available and no purchase is necessary to win. Additionally, users can rate and view their favorite confessions at www.48hoursinvegas.about.com. The Web site also features helpful information on Las Vegas hotels, restaurants, shows, casinos, weddings, shopping and other activities and attractions.
Sweepstakes winners will be selected randomly by an independent judging organization.
Founded in 1996, About.com is one of the Web’s leading producers of original content. The site’s expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives. About.com is one of the 15 most visited Web sites in the United States.
The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Erica McDonald, 212-204-1724, E-mail: email@example.com