NEW YORK (Oct. 17, 2006) – About.com announced today that it has teamed with Healthology to offer visitors to About.com Health (http://health.about.com) access to more than 1000 physician-generated videos on key topics including asthma, heart disease and cholesterol, depression, cancer, nutrition, hair loss, sleep and a spectrum of other condition areas.
“Through this relationship, we can now offer an even more visual and interactive way to experience trusted health information on the critical topics relevant to most users,” said Marjorie L. Martin, general manager, About.com Health. “Because this content is created by physicians, users can be confident the information is coming from a credible source.”
Visitors to About.com Health will be able to access the expanded video library through a video player developed jointly by About.com and Healthology. The video player will also include relevant articles from About.com Health Guides.
“Healthology has worked hard to create a broad and deep health and medical library through the active participation of a nationwide network of thousands of medical experts committed to sharing their insights with the public,” said Steven Haimowitz, M.D. and president, Healthology. “We are very pleased to offer this unique resource to About.com Health and are confident that it will be very highly utilized by About.com visitors.”
About.com will offer the Healthology content in addition to its existing library of health videos. About.com recently unveiled new health videos on a range of topics, including the new food pyramid and avian flu.
Founded in 1996, About.com is a leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE: NYT), a media company with 2005 revenues of $3.4 billion. The New York Times Company includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com and Boston.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Founded by physicians in 1997 and acquired by NBC Universal in May 2006, Healthology is a leading producer and distributor of physician-generated health and medical information on the Internet. With a robust and distinguished library of original, streaming health videos and articles, Healthology provides compelling, current, credible, and accurate health information utilizing a worldwide network of leading medical experts. Healthology has developed and maintains the largest online syndication network for health and medical content.
Lisa Langsdorf, About.com, 212-204-1467, email@example.com