NEW YORK (Aug 19, 2008), BUSINESS WIRE — About.com (www.about.com), one of the 15 most-visited Web sites in the United States, has named Frank Minishak, vice president of sales, Eastern region.
Mr. Minishak brings more than 20 years of professional advertising sales experience to About.com. Most recently, he was the vice president, digital sales at Madison Square Garden, where he established MSG Media’s first digital sales division. Before working there, Mr. Minishak was a regional sales director for AOL, where he managed a team of sales and support staff and maintained relationships with major ad agencies. Mr. Minishak has also held sales management positions at Juno Online Services, LP and Rodale Press, Inc.
In his new role, Mr. Minishak will report to Sheryl Goldstein, senior vice president, sales. His primary responsibilities will include overseeing, managing and providing strategic support to the Eastern region sales and client services teams.
“We are confident that Frank’s solid sales experience and proven track record will translate to success in this region,” said Ms. Goldstein. “His sales and market knowledge will serve us well in our efforts to expand our clientele and advertising solutions.”
A graduate of Bloomsburg University, Mr. Minishak earned a B.A. in business administration and marketing.
Founded in 1996, About.com is one of the Web’s leading producers of original content. The site’s expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives. About.com is one of the 15 most visited Web sites in the United States.
The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
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