NEW YORK (Aug. 16, 2006), BUSINESS WIRE -- About.com has launched a six-part podcast series to educate consumers on how to cope with heartburn and acid reflux disease. The series, sponsored by AstraZeneca, is featured at http://heartburnpodcast.about.com/. It will provide listeners with in-depth knowledge on topics such as: What Causes Heartburn; Acid Reflux and Your Diet; How to Talk to Your Doctor about Acid Reflux; Exercising with Acid Reflux; and How Stress Affects Your Acid Reflux.
The series is the first of its kind on About.com. Each podcast will be approximately three to five minutes long and will be distributed monthly on About.com. Older podcasts will remain available to visitors throughout the series.
“Podcasts provide an exciting new format for delivering trusted health information. Users can now choose to listen online or take the information with them,” said Marjorie Martin, general manager, ABOUT Health. “This series on heartburn and acid reflux disease should provide the millions of sufferers with the tools to better manage their condition.”
Dr. Mona Khanna, M.D., M.P.H. is the program’s host. “Dr. Mona” is a quadruple board-certified practicing physician and Emmy award-winning medical correspondent.
“This program is another example of AstraZeneca’s commitment to providing support, education and resources to patients to better manage their conditions,” said Dana Settembrino, brand communications manager, AstraZeneca. “The podcasts allow us to provide educational information to patients in a unique and creative way.”
About.com consistently ranks as a top destination in the online Health & Fitness category for content sites, according to Nielsen//NetRatings. ABOUT Health offers original content on a range of diseases and conditions by way of About.com’s unique Guide network. These physicians, medical professionals, patient advocates and authors offer a friendly, pragmatic “voice of reason” on health topics, including women’s health, heart disease, pregnancy, diabetes, senior health and others.
Founded in 1996, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
For About.com: Lisa Langsdorf, 212-204-1467 email@example.com
SOURCE: The New York Times Company