NEW YORK (Jan. 10, 2006) — About.com, the top 10 site and largest publisher of original content on the Web, recently announced the addition of three new “Guide Sites” to its already rich offerings. Constantly expanding its broad reach and depth, About.com provides content from over 500 experts or “Guides” who share their passions, useful information and advice on over 57,000 topics.

Currently live at About.com, the new Guide Sites provide resources, insight and perspective on all aspects of their topics, which include:

• Greek Food (http://greekfood.about.com) – As an American living in Greece for over 30 years, Nancy Gaifyllia is able to share her intimate experience of Greek food and cooking. On her site, Nancy brings her readers into the kitchens and cookbooks of great chefs throughout the country.
• Identity Theft (http://idtheft.about.com)Brian Koerner’s involvement in fraud and scams began when he worked as a police officer several years ago. Currently, Brian is a security architect for a Fortune 100 computer services firm where he assesses business and security risks of information systems. He continually stays abreast on matters of security and privacy, particularly as they relate to identity theft, and shares them with visitors to his site.
• TV Comedy (http://tvcomedies.about.com) Wayne Keating has five decades of TV watching experience and all the right equipment: a big-screen TV, a high-definition antenna and HD cable with a DVR. He will guide visitors to the good and away from the bad, fill them in on what they missed, and share more about favorite stars and shows.

Guides on these topics will offer About.com users an informed perspective, speaking with authority, personal experience and real field knowledge. For instance, Brian Koerner, the About.com Guide to Identity Theft, says, “Crimes of identity theft and fraud can have a major financial and emotional impact on victims for many years. It is my passion to provide you the information, resources and tools to help you protect your privacy and identity.”

“We are pleased to welcome these new Guides to About.com,” said Mike Daecher, senior vice president, Content and Guide Operations. “Like all of our Guides, they will strive to offer the voice-of-reason, providing answers to a question, solving a problem, or teaching something new.”

Another new addition to About.com is a New Year’s Resolutions section, adds Daecher. The special section features content aimed at helping people share their experiences and achieve their goals. Online tools include free e-courses, online newsletters, RSS feeds and a new series of blogs from real individuals undertaking common resolutions such as weight loss, smoking cessation, and personal finance.

About About.com
Founded in 1997, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune’s 2005 list of America’s Most Admired Companies. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About GoFish Technologies, Inc.
San Francisco based GoFish Technologies, Inc. (www.gofish.com) is the industry leader in online multimedia search. GoFish is comprehensive multimedia search spanning the categories of audio, video, mobile content, games, and user-generated content. By developing proprietary search algorithms, hosting regular updates, and offering partners access via an open API, GoFish has built the industry leading solution for search and discovery across the rapidly expanding landscape of online multimedia content.

Press Contacts:
For About.com: Lisa Langsdorf, 212-204-1467 llangsdorf@about.com or
For GoFish Technologies: David T. Oro, 415 885 9898, dto@theorogroup.com