NEW YORK (Feb. 1, 2006) – About.com, a top 10 Web site and the leading online source for practical consumer information and advice, will add to its online video programming with new video content on the popular topic of Electronic Gadgets, hosted by well-known technology reporter and expert Brett Larson. The free broadband programming extends About.com’s robust original content offering and provides marketers a contextual advertising opportunity for TV spots and branded product placements within related video content online. New video content in the areas of Health and Home & Garden will also debut on About.com in February and March, respectively.
“Consumers depend on About.com for practical solutions to everyday problems,” said Scott Meyer, president and CEO of About.com. “About.com has been at the forefront of the growing demand for online video content, which continues to be a focal point. It works not only to enhance the visitor experience, but to deliver advertisers vivid and engaging sponsorship opportunities within a richer online environment.”
Hosted by recognized experts with strong on-camera and vertical topic experience, the site’s video content is integrated within About.com’s 23 content channels. The new About.com Gadgets videos, which cover the latest electronic devices and technology products as explained by veteran tech reporter Larson, can be viewed at www.about.com/gadgets. Larson, who debuted as About.com’s Video Guide to Gadgets in July 2005, offers practical advice on topics such as digital cameras features; choosing a cell phone; shopping for headphones; selecting between cable and DSL; and gaming consoles.
Upcoming video programming includes a series of About.com Health segments hosted by Dr. Mona Khanna, MD, MPH, a quadruple board-certified practicing physician and Emmy award-winning medical correspondent; and new About.com Home segments hosted by veteran interior designer and home builder Anne-Marie Barton. Both are planned for spring.
Sponsorship Opportunities With expanded video programming and more than 57,000 topics featured on About.com, advertisers can reach audiences through content-targeted ads placed close to relevant topics or by behavioral targeting, strategically serving related advertising to users as they navigate through the site.
“About.com was one of the first Web publishers to offer advertisers engaging and effective video-based campaigns online with which to reach their targeted audience,” said Mark Westlake, senior vice president of sales and marketing. “Marketers are eager to grab consumer attention on the Web. And About.com can deliver that like no other major site.”
About.com features thousands of topics and is the largest publisher of original content on the Web – - more than 1.2 million pieces of content across 57,000 topics covered by more than 500 experts or “Guides” who share their passions, actionable information and advice.
Founded in 1996, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune’s 2005 list of America’s Most Admired Companies. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
For About.com: Lisa Langsdorf, 212-204-1467 email@example.com