NEW YORK (Jan. 13, 2011) – About.com has opened the nomination period for its fourth annual, and greatly expanded, Readers’ Choice Awards honoring the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more. Beginning today through February 4, readers can nominate their favorite can’t-live-without-it product or service, such as the best ski shop, facial moisturizer or instant messaging client. Finalists, as selected by About.com category experts, will then advance to the final round of voting, which will take place February 11 to March 8, 2011. The winners in each category will be announced on March 15, 2011.
“About.com’s Readers’ Choice Awards provide users with a chance to voice their opinions about the best products across some of the most popular categories,” said Margot Weiss, managing editor, About.com. “With the addition of more than a dozen new categories this year, we are looking forward to increased user participation and to seeing who this year’s winners will be.”
For the first time this year, the About.com 2011 Readers’ Choice Awards categories include: autos, careers, cities & towns, entertainment, food & drink, health, hobbies, home & garden, parenting, people, religion, sports, style andtravel, in addition to previous categories for computing & technology and electronics & gadgets.
Now in its fourth year, the Readers’ Choice Awards evolved from About.com’s popular IM Readers’ Choice Awards, which began in 2007.
About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com, UCompareHealthCare.comand CalorieCount.com. About.comis a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.comanalyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings.
UCompareHealthCare.comprovides dynamic interactive tools that enable users to measure the quality of healthcare services. CalorieCount.comis an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.
The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2009 revenues of $2.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.