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Monthly Archives: July 2012
About.com’s “The Trust Factor” Study Finds Trust Crucial to Consumer-Brand Relationships and a Key Driver in Decision-Making
Identifies Essential Elements of Trust and Outlines Best Practices for Marketers to Build Trust NEW YORK (July 19, 2012) – With the wealth of information available online, trust is a crucial tool that consumers use to sort and prioritize the… Read More
The Trust Factor
Trust is a must. The overwhelming majority of consumers won’t even interact with a brand or content unless they trust it. We learned the elements that contribute to consumer trust, how to build it and why it’s critical for marketers…. Read More
Three Mindsets of Search
Just looking at what people search isn’t enough: you need to know why they’re searching. We studied their motivations before a search, the actions they take after it, and why it’s critical for brands to understand that.