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Yearly Archives: 2012
Social Media Emerges As Major Source of Holiday Gift-Giving Ideas
NEW YORK, NY (November 14, 2012) – Social media has become so influential in the past year to consumers as they shop that, according to a new survey, it is as relied upon as much as both word-of-mouth and store… Read More
About.com Launches Weekly DIY Web Series, Re:create
NEW YORK (October 4, 2012) – About.com today announced the expansion of its video content offerings with the launch of its new DIY web series, Re:create. The weekly video series, the first from the About Group, is hosted by popular… Read More
About.com’s “The Trust Factor” Study Finds Trust Crucial to Consumer-Brand Relationships and a Key Driver in Decision-Making
Identifies Essential Elements of Trust and Outlines Best Practices for Marketers to Build Trust NEW YORK (July 19, 2012) – With the wealth of information available online, trust is a crucial tool that consumers use to sort and prioritize the… Read More
The Trust Factor
Trust is a must. The overwhelming majority of consumers won’t even interact with a brand or content unless they trust it. We learned the elements that contribute to consumer trust, how to build it and why it’s critical for marketers…. Read More
Three Mindsets of Search
Just looking at what people search isn’t enough: you need to know why they’re searching. We studied their motivations before a search, the actions they take after it, and why it’s critical for brands to understand that.
About.com Challenges Users to Do More in Trade Marketing Campaign
NEW YORK (June 4, 2012) – About.com (www.about.com) today launched a new trade marketing campaign, “About.com. Do more.” The campaign showcases About.com as a catalyst for users to take action in their everyday lives, through practical advice and information written… Read More
New Calorie Count Premium Service Offers Expert, One-on-One Nutrition Guidance and Support from Registered Dietitians
NEW YORK, NY (March 14, 2012) – Calorie Count (www.caloriecount.com), a free award-winning health and wellness Web site with more than 3.7 million members, has launched a Premium Service, which enables subscribers to more effectively reach their nutritional goals through expert personalized nutrition advice and support from registered dietitians. Read More
ConsumerSearch Offers On-the-Go Shopping Advice with Free Product Review App
NEW YORK, NY (March 8, 2012) – Educated shopping got easier today with the launch of the ConsumerSearch app for iPhone and iPod Touch. The new app, available through the App Store, offers insights and research on thousands of consumer products in over 400 product categories to help users make informed purchasing decisions. Read More
Calorie Count Releases Health and Wellness App for iPad
NEW YORK, NY (February 21, 2012) – Calorie Count (www.caloriecount.com), a free award-winning health and wellness Web site with more than 3.1 million members, has launched its first app for iPad, designed to help members easily and quickly track their progress with tools and functionality that complement the iPad. Read More