With hot new gadgets being introduced practically every day, it should come as no surprise that nearly 3/4 of respondents planned to purchase electronics.  Find out how brand loyal consumers are and how age affects which kind of ad resonates… Read More >

What kind of sites do consumers go to when planning a vacation?  How do they decide where to go? Where are consumers looking for deals?  Our Travel study not only analyzes these topics, but also thoroughly examines travel advertising, cruises and… Read More >

The Internet plays a major role in people’s lives when it comes to health.  After seeing health care ads on About.com, users talked to their doctor, spoke to friends/family about the medication or visited the drug’s website.

Since OTC medications, vitamins and nutritional supplements are such a huge market, we conducted a study that explored where people shop, what they look for and how advertising affects their purchase decisions.

With an unstable economy, consumers are turning to online resources more than ever. Our study shows how consumers are taking charge of their financial future.

An in-depth look at how small business owners use the web and what methods are taken to grow their business.