-
Archives
- April 2013
- February 2013
- January 2013
- November 2012
- October 2012
- July 2012
- June 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- November 2009
- October 2009
- August 2009
- June 2009
- May 2009
- April 2009
- December 2008
- November 2008
- October 2008
- August 2008
- April 2008
- February 2008
- November 2007
- October 2007
- September 2007
- May 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- February 2006
- January 2006
- October 2005
-
Meta
Monthly Archives: August 2011
American Moms
Since millions of moms rely on About.com each month, we surveyed them to better understand their online attitudes and behaviors. The results uncovered fascinating insights into the minds of moms.
TechCrunch
Article exclusively announces Calorie Count’s new voice recognition App, the first and only in the health & wellness category.
Calorie Count iPhone Application Offers First Speech Recognition Tool to the Health and Wellness Industry, Along With Redesigned Food-Logging Platform
Innovative New App Features Provide Superior Searching and Log-In Capabilities NEW YORK, NY (August 16, 2011)– Calorie Count (www.caloriecount.com), a free award-winning online health and wellness Web site with more than 2.9 million members, has launched a new version of… Read More
Procter & Gamble
Getting consumers to try a new product can be a challenging task. By identifying content the target audience is most interested in, About.com was the best performing property on the media buy, helping P&G achieve their brand goals.
OTC Heartburn Brand
Millions of About.com users depend on information from About.com for their health care needs. Knowing this, a pharmaceutical company turned to About.com to inform our users about a prominent drug switching from prescription to over-the-counter.
Kwikset
How do you alert people about a totally new product category? Kwikset faced this challenge when they introduced their new SmartKey product. After the campaign on About.com, there were astounding lifts in awareness and key brand attributes.
Cereal Brand (Calorie Count Mobile)
A leading cereal brand utilized Calorie Count’s mobile capability to reach people on-the-go looking to eat a healthy breakfast. Results included a 200% increase in brand log- ins to the Calorie Count app.
“Real Cooks” Food
What qualifies someone as a “real cook”? How about frequently cooking at home and preparing healthy meals for the family. This definition summarizes visitors to About.com Food, who are constantly looking for trusted content and help with whipping up tasty… Read More