Monthly Archives: June 2011

About.com Celebrates 15th Anniversary as a Leading Provider of High Quality Content

NEW YORK (June 27, 2011) — About.com (http://www.about.com) today celebrates its 15th anniversary of providing users with a platform where independent subject matter Guides offer solutions to the needs of everyday life on nearly 900 popular topics. These topics, which… Read More >

About.com’s East Coast Region Sales Manager, Trish Conheeney Wins min’s 2011 ‘Sales Executive of the Year’ Award

NEW YORK (June 22, 2011) — About.com announced today that Trish Conheeney, East Coast Region Sales Manager, received min’s 2011 ‘Sales Executive of the Year’ award in the Sales Team Leader, Web & Mobile category. Started in 2005, these awards… Read More >

About.com Reveals Key Findings of its Spring 2011 “American Moms” Study

NEW YORK (June 17, 2011) — According to an “American Moms” study released today by About.com, Moms prefer ads that provide coupons and discounts on products and services that can be useful and relevant to their families.  The study also… Read More >

David Emery

Urban Legends Guide David Emery is a freelance writer and an avid chronicler of urban legends and popular culture, with a special interest in the lore and folklife of the Internet. Professional credits include stints as a contributing editor of… Read More >

Cathy Wong

Alternative Medicine Guide Cathy Wong, ND, CNS, a licensed naturopathic doctor and an American College of Nutrition-certified nutrition specialist, is a well-known authority on natural health and nutrition. Cathy has over 11 years of research, clinical, and teaching experience in… Read More >

Rockport Case Study

Find out how About.com helped Rockport achieve an average click-through-rate 30x higher than standard media, helping Rockport achieve their marketing goal. Rockport’s challenge was to convince consumers that fashionable shoes can also be comfortable. About.com provided a turn-key solution by creating… Read More >

Consumers and Brands Both Benefiting From Daily Deals Web Sites, According to ConsumerSearch.com Survey

NEW YORK (June 8, 2011) — Deal-of-the-day Web sites like Groupon and LivingSocial continue to earn buzz and increased cultural relevance, but do consumers really believe that these kinds of sites – and the discounts companies offer through them —… Read More >