NEW YORK (Oct. 26, 2010) – Within the ranks of home cooks, About.com has identified a unique segment of active online users. This group, which About.com has labeled “Real Cooks” is constantly seeking new recipes, products and cooking techniques, according… Read More >

NEW YORK (Oct. 13, 2010) — The most compelling beauty advertisements appeal to consumers’ confidence rather than their insecurities, and offer free samples, according to About.com’s 2010 Beauty Study. The study also revealed that beauty products are considered a necessity,… Read More >

NEW YORK (Oct. 5, 2010) – About.com , Harvard Health Publications , and The StayWell Company , a division of MediMedia USA , today announced the launch of Lab Test Interpreter , an interactive tool designed to help About.com users… Read More >

NEW YORK (Oct. 1, 2010) — The About Group, a part of The New York Times Company, received two WebAwards from the Web Marketing Association during its 14th annual WebAwards competition. About.com received the 2010 Publishing Standard of Excellence Award… Read More >